Well some people where disappointed with EMC World 2013 in that it did not follow the trend of 2012 and announce lots of new products. So those people are probably satisfied a little now with the announcements made this month by EMC. I for one still believe EMC World 2013 was a success and was perfect for the CTO/CIO/CFO/CMO people in this world and it’s those guys that companies like EMC need to appeal to as well as the techie guys in sandals and sporting huge beards (a huge stereotype there I know it).
This post was supposed to be dispatched on launch date but I have actually been busy doing my normal day job as a Senior SE and there has been a lot going on in that space as well maybe that warrants a post at some point.
So really a few announcements by EMC and I will try to cover the main ones as I see it in 1 post, I have noticed that others have split them into separate posts but they go deep dive into certain areas and for those that read my blog I don’t generally do technical deep dive.
I have also ordered them differently and that’s because I see them having different effects on the market so I am finishing off with the announcement I see as being the most critical for EMC and its customers. Again, this is only a personal opinion and not one of EMC or any of its Execs. However, it did take a while to decide between 2 of them as to which I saw as the top announcement and I might well change my mind over time as both areas progress.
XtremSW 2.0 & Appsync 1.5 (with Next-Gen VNX support)
The XtremeSW is the latest release of the software associated with the XtremSF PCIe Flash technology that EMC sell.
AppSync is included in the VNX Application Protection Suite, Total Efficiency Pack and Total Protection Pack. In essence, it delivers application level protection utilizing VNX Advanced Snapshots and Recoverpoint for applications like, SQL, Exchange and Sharepoint. The tool also offers protection for VM’s pm VMFS and NFS.
The AppSync tool is included in any of the VNX bundles that were listed above and definitely are a great asset for people wanting that application level protection for things like SQL and Exchange. Therefore, I would say that generally people will get this tool in a bundle but I would encourage people to use it and not just have the ability to do so but also actually benefit from the bundled software EMC give with VNX. They do not bundle stuff just to make you think you are getting a good sale they do it because there are benefits to using those tools for customers.
Next Generation VNX
Yes I see this as being positioned here, I know people are reading thinking surely this is the big announcement but not for me, maybe at the moment yes, but the other 2 announcements I feel have far wide impact than this one moving forward.
A bit like the HP EVA it needed a refresh but HP killed the platform, EMC have given the VNX a total rewrite and designed the system as if it was a new one from scratch. This is a great way to do things and they have built the new VNX with the intention of making it the best Platform for customers they can and that needed the rewrite not an update to the previous version.
The new parts of a VNX can be broken down into:
• Performance increases some down to the rewrite of the software and the platform but others just down to the fact the hardware in the VNX range has been refreshed also. (Latest Intel Sandy Bridge processors)
• Dedupe has been brought into the platform something EMC did not really do before in this product.
• MCx is the rewrite of the core software around the block abstraction stack within a VNX, this is something totally new in the market around the way EMC have written this and how they are moving forward in this space.
• NAS improvements also
• More of the Unisphere product set now included with the platform which before customers had to buy as an addition they now get these great products included.
The Next Generation VNX announcement was not the most important update that was announced, it really does take the VNX platform to new levels and offers customers a powerful & scalable new platform from EMC. The VNX guys will be saying “What this was the biggest announcement we made its amazing”, and yes while it is a great new product and I have actually sold 2 of these to customers so far, I still don’t see it as what I see as “game changing”.
The next generation VNX really does give EMC a product to compete at the highest level against the likes of NetApp in that unified space, and the customer I have sold it to love it and will actually be ordering 2 more before the end of the year as part of a Data Centre consolidation project.
Now I will say it again it is my opinion only and not an EMC view that I see the Nile announcement as a key one out of the group of things announced by EMC this month, not the game changer but not far off and it may well turn out to be that as time progresses.
I will hold my hands up and say I stole the picture as I like to include more pics in my posts and saw this was used elsewhere and thought I know I will use that one. The below is prototype of Nile.
Project Nile is taking VMAX Cloud Edition and applies the principles more generally in the market across all of the storage platforms EMC has to offer.
Therefore, if we take the whole suite of products from Isilon, VNX, Atmos, Data Domain and XtremIO all sit behind ViPR so offering a full array of workloads and data types to customers, behind a very powerful piece of software that I see as one of the game changers in the EMC Arsenal.
Nile is then about utilizing that huge storage resource and being able to build around it the consumption model and a service catalog so that customers of a Service Provider or even Business Units within and Enterprise Customer can take advantage of that huge storage resource easily, effectively and efficiently.
Can you imagine having a multitude of storage arrays and some commodity hardware across a data center and you need to provision everything from SAN, NAS & Object across that infrastructure. At the same time, having different service levels across the disk tiers within some of those arrays.
But then what you need to do with all of that storage that you provision is then be able to consume it in an effective and efficient manner without having hundred of people managing complicated “charge back” and consumption models but also maintain and update the service catalog in line with the storage sat behind ViPR.
This is where Nile will prove a real asset, just as VMAX Cloud Edition has really provided a great addition to the VMAX family by filling a gap for Service Providers and for Customers who want to run ITaaS internally by providing an array with a defined service catalog and consumption models.
Nile will take this across the portfolio of EMC Products, definitely one to watch for the future and perhaps an announcement in Vegas 2014 who knows!
ViPR General Availability
ViPR will allow customers to manage both their existing storage infrastructure and the data residing with it, and so help drive improvements in automation. As you would expect it will support EMC Storage and at launch will allow for NetApp support and more will come on stream including commodity hardware.
It was a tough call placing this here but I was one of the people in Vegas this year when EMC spoke about ViPR that thought “Yes this is something that is needed and will really drive the journey towards SDDC”
This for me was the key announcement from EMC, the vision and idea that we heard about in Vegas and some of us thought “please tell us this is real and we wont be waiting till EMC World 2014” can sign with relief as pricing has been released and it will be available in October to purchase.
ViPR for is the game changer that EMC has for the market, the ultimate remote control to cover all of your storage platforms from differing vendors and even down to commodity storage.
ViPR is for storage what VMware was for compute and this is just the beginning of the story so expect a lot more fantastic announcements to come around this product moving forward.
Lets start by being clear here, the above post is an opinion and not one of EMC or its Execs, and there will be people who disagree with me and I am glad of that.# If people they didn’t disagree it would mean I was just following a standard message without an opinion and that would never be good, as one of my older posts states, at EMC we are not Clones we maybe Minions but not Clones!
A great month for EMC and some awesome announcements some better than others I feel but all show that EMC is definitely not sitting back on it laurels as people thought after EMC World but they are still innovating ahead of the competition and driving the SDDC message with products like ViPR and Project Nile.
So yet another exciting chapter in the story that is EMC and I am pleased to be a part of it.